社会化营销与事件营销 相同点不同点

并无本质区别，只是社会化营销的范围更大。例如 社会化电商 社会化互动 社会化公关 社会化事抄件都属于社会化营销。 而事件营销更多zhidao侧重于话题类型的营销模式。利用视频、KOL、网红等多种资源进行事件内容发酵

热点 事件 营销

Event marketing companies borrowed in the past few years hot spots incident Marketing Communication common marketing strategy. Because the incident itself has some characteristics of the press, so often carefully planned use of enterprises, Jieshi ride to the pay of low-cost access to business or brand awareness, significantly enhancing the reputation. The article analyzes the content of the event marketing, the background and corporate events in the operation of the marketing strategy of principle, cited the successful implementation of several events marketing strategy case, to show their inspiration.事件营销Marketing event 整合营销传播Integrated Marketing Communication 热点效应Hot effect