求市场营销战略（marketing strategy） 的英文定义

The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process

市场营销英文版的问题

1. Compare the traditional four Ps to the current four Cs.(比较传统的4个Ps和目前的4个Cs)2. Explain the role of the SBU in strategic planning.(简述SBU在战略规划中的角色)3. describe the consumer segments based on income distribution in the United States.（简述美国市场以收入为基础的客户细分）5. Many subcultures make up important market segments. Examples of four such important subculture groups include Hispanic, African American, Asian, and mature consumers. Describe the characteristics of each of these groups.（很多亚文化构成了很重要的市场细分，比较典型的4个例子包括西班牙裔，非裔美国人，亚裔和成熟消费者），简述这些群体的特点。6. Each person’s distinct personality influences his or her buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items?每个人的不同的个性影响他或她的购买行为。通常个性被描述为个性特征。这些个性特征都是什么，他们是怎么影响购买行为的。7. Compare and contrast the five major segmenting strategies.比较5个主要的市场细分策略8. Explain the concept of positioning for competitive advantage.解释竞争优势定位。9. Services are characterized by four key characteristics. Name and describe these four characteristics.服务有4个明显的特征，分别叫做什么并且描述。10. A manufacturer has four brand sponsorship options. Describe what they are.一个生产商有4种品牌促销的选择，分别是什么。翻译的不好，很多专业术语可能不大对。