急求菲利浦科特勒市场营销英文定义

Marketing: a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. ( Principles of Marketing by Philip Kotler ) 营销是个人和集体通过创造，提供出售，并同别人自由交换产品和价值，以获得其所需所欲之物的一种社会过程。营销管理（marketing management）作为一种艺术和科学，它需要选择目标市场，通过创造、传递和传播优质的顾客价值，获得、保持和发展顾客。