宝洁为什么会实施多品牌战略

根据我个人理解以及之前读过的资料分析，一是因为宝洁产品涉及多个领域，洗发水、化妆品、纸尿裤、香皂、牙膏...等，如果宝洁作为单一品牌时，会使消费者混乱，不知道宝洁到底是做什么的，即所谓定位不清晰。二是因为，如果其中某一品牌出现问题，不会影响到整个公司的形象。出于这个理由，我认为他们是刻意把“宝洁”这个幕后品牌给淡化了。

英语达人帮忙翻译下

Procter & Gamble's brand marketing strategy play a vital role in the Household Chemicals' market , which becomes the one China's enterprise should respect and learn from ,a global enterprises as well as a great multinational corporations. In this paper has an in-depth analysis to Procter & Gamble's entering Chinese market multi-brand strategy, brand manager strategy, advertising strategies, public relations strategies , promotional strategies,etc. and inspirates from corporate marketing strategy revelation.