“炒作”是什么意思？

它是指，自己或他人，通过一些手段，技巧，来对自己或自己的作品进行刻意的宣传，以达到提高自己或自己作品的人气、声望。从我给它下的定义来看，炒作实质上可以分为两类：自我炒作和他人炒作。
　炒作就是有意通过透露某种似是而非的绯闻或异常现象来吸引媒体报道,以使自身达到某种得名或获利的目的.没事找事的事件营销.
　　补充二:炒作是把双刃剑,运用好了能起到很好的宣传和美名,运用不好会让目标客户反感.
　　补充三:炒作的对象是媒体,所以通俗讲,炒作就是制造一些新闻诱饵吸引媒体主动报道.

谁能帮我翻译成英语 谢谢

Event marketing companies borrowed in the past few years hot spots incident Marketing Communication common marketing strategy. Because the incident itself has some characteristics of the press, so often carefully planned use of enterprises, Jieshi ride to the pay of low-cost access to business or brand awareness, significantly enhancing the reputation. The article analyzes the content of the event marketing, the background and corporate events in the operation of the marketing strategy of principle, cited the successful implementation of several events marketing strategy case, to show their inspiration.

事件营销Marketing event 整合营销传播Integrated Marketing Communication 热点效应Hot effect