一个国际营销的案例 帮忙回答

你是不是培正的？？
1． Why are Japanese automakers targeting Gen Y？
Young American car buyers are equating Japanese-designed cars with coolness.
(1) they prefer Japanese cars to American brands.
(2) they are attracted by sporty styling and low prices—two traditional Japanese strengths.
2． Do you think Honda is using the right strategy to appeal to Gen Y？
Yes , I think so . Many young people are interested in exterior styling of the car. Like a dash-mounted shifter(方向盘)and waterproof (防水的)seat fabric. Young people don’t have so much money .And the price of car is just for them.